About J. Etta Couture
My name is Michele Krauss. I’m a designer & event coordinator based out of Eden Prairie, MN. I live in a pretty townhouse with my new husband, Luke, and love all things fashion and design related. I truly believe happy hours with friends are what dreams are made of and trying new restaurants, hosting friends and family at our home, and traveling (anywhere and everywhere) are some of our favorite things.
who is j.etta
My beautiful mother, Janet Henrietta Van Beek, battled a rare form of squamous cell carcinoma and passed away June of 2013. J. Etta (named after my mom) was born in 2014 with the goal of empowering all chemo warriors going through or suffering hair-loss with the most beautiful, fashion forward and comfortable headwear. As a strong believer in the healing power of inner confidence & emotional health, I created these lifestyle caps to empower women as they navigate whatever challenges their journey may hold.